They are also the developers of Weixin (WeChat) and QQ (an instant messaging platform). Within the Tencent platform, Tencent’s new Video platform, WeChat Channels, is going to become more prominent within the Tencent ecosystem. WeChat articles, particularly the bottom of the article, generates a higher ROI than WeChat moments advertising. Here is an example of a WeChat advertisement at the bottom of the article: Therefore, this option is more effective and reduces cost. We learned that several luxury brands such as Tiffany & Co. were initially reluctant to implement WeChat ads in WeChat articles from chatting with Tencent. This is because they believed it wouldn’t match their luxe identity and would be off-brand. However, they adopted it after several trials of testing and seeing the impressive ROI results. These brands became comfortable with WeChat article ads. And as a result, more and more prominent brands are choosing this path.Ĭut out extra work by recycling previous target audience packages used by other WeChat advertising campaigns. Unlike Weibo, Tencent shared that when setting up the target audience for WeChat ads, WeChat allows a shortcut. An advertising account can use the same target audience package previously used by another advertising account. This means you can save time by recycling an advertising package from a brand that has already invested time and resources in developing a successful target audience for their WeChat advertising campaign. #Profile tencent china 900b wechat 259bstreetjournal how to.
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